Saturday, August 31, 2019
Who’s Got the Monkey: Concept of Time Management
ââ¬Å"Who's got monkey? â⬠explains the concept of time management. It explains the manager-subordinate relationship. It focuses on three types of time, boss imposed time, system imposed time and self imposed time. These are the different amounts of time that a manger has to accomplish his task. The goal of this article Is to efficiently make use of that time to maximize results. The author explains different work related situations in which a subordinate passes his ââ¬Å"monkey' or Issue on to the mangers and makes It the responsibility of the manger.Monkey means Issue or problems or responsibilities, using the common analogy: ââ¬Å"monkey on my back. â⬠This article demonstrates how subordinates commonly pass the monkeys onto their mangers and therefore live a more carefree life, asking the question who works for who? The author shows us how to pass on the monkeys so that managers can manage, thus taking initiative to identify the best candidates for their company. The lesson I learned was how to passing on monkey that don't belong to will benefit everyone especially the parties involved. 2. Everyone has monkeys or problems.These monkeys are commonly found In the workplace as explained by the article, but not always. Some my monkeys are found In the workplace and some at home. First monkey Is to deposit all our cash at the end of week or sometimes twice a week In the bank. I am In charge of counting the cash, filling the deposit slip and delivering it to the bank. My second monkey is to take our pet Wald, our pet Chihuahua a bath whenever he needs one or whenever I want. My third monkey is to fill out all of my parents bills(mortgage, water, utility) and make the checks and send them off.I have been in charge of this ever since my sister moved out. Once she moved out it became my monkey. My parents give me the check book and the stack of bill and I fill them out accordingly and mail them out. Once I mail them out I give my parents back the stubs and they file them away. The first monkey Is mine because one day I volunteered to take our cash deposit when our manager couldn't do It and he trusted me with and I have been doing It ever since. The second monkey became mine when we got a dog. My brother wanted a dog so badly but was unaware of the chores and responsibility that came with It.After a week of having the dog it became apparent that he was overwhelmed with all him being responsible of taking care of it. He is still in charge of cleaning the poop, walking him and buying him food I volunteered to take him baths because my brother would not do it frequently enough for my liking and since he lived in our house I wanted a clean dog so therefore it became my monkey. 3. The monkey of depositing our cash at the end of our work week was on that did not and does not belong to me. I received this monkey by volunteering to do it when our manager was in a hurry to get home and could not stop by the bank.
The Importance of Comprehensive Classroom Management
The teacher is a manger. The organization he or she manages is a group of students from diverse backgrounds and with differing skills and abilities. Some are already eager learners, while others have to be awakened to the joys and satisfactions of learning. Still others have special problems that must be dealt with effectively in order for them to learn and in order to maintain an environment conducive to learning for the whole group. It's important, first, to provide students with opportunities to learn about things that interest them and then, to find ways to introduce the learning that peaks the student's interest. If the teacher can find ways to relate the topic to the student's present experience, and provide interactive learning activities that the student can actively participate in, then the student will gain motivation. The physical environment plays a role in learning too. Some students learn better in different lighting (softer or brighter), sitting at a desk or lying on the floor, with music on or in perfect silence, in a warmer or cooler place, etc. The teacher can establish areas in the room that meet these different needs and styles of learning. Students who learn better lying down, for example, could bring mats to school that can be unrolled for study time. A small tent in the corner could provide the dimmer light some students need. A radio or CD player with earphones could be allowed during study time provided it truly helps the student to learn. The importance of reasonable rules that everyone understands can hardly be overestimated. On the first or second day of school the teacher could initiate an interactive discussion with the students about why rules are needed in the classroom. Let students share a few experiences that happened when there were no rules. Then, ask them to come up with no more than five rules for classroom behavior. They could each write down a rule or two they think is important on an index card, and the teacher could then let each person read what he/she wrote down. A list could be generated on the board. Or, they could start by brainstorming a list of every rule they can think of, then evaluate, eliminate, combine (just the word respect, for example, includes many rules), and whittle them down into three to five good rules. A student with good handwriting or an artistic bent could be chosen to make a large poster with the rules, or a bulletin board for classroom display where everybody can see it. Once the students have set their classroom rules, they are invested in them. I have tried this with grades 4-7 students, and it worked very well to establish an orderly learning environment. The students took the rules more seriously because they had had a say in setting them. It teaches democracy, too. If the students do not think of something the teacher considers important, the teacher can add it to their list and explain why. However, this is unlikely. In my experience, the student's rules tend to be very good-actually, the same rules I would have made myself, only they mean more to the students since they have developed them as a group and the rules are in their own words. Lane and Wehby (2005) report that 1% of school age children have been labeled emotionally disturbed and are receiving special education services because of it. They estimate an additional 2% to 16% of U. S. students who demonstrate anti-social behavior patterns such as defiance disorders or conduct disorders. When a student is oppositional or defiant, the teacher must be careful not to respond angrily and get into a confrontation. Teachers should be aware of their own triggers so that they can control their own behavior. This will help them to avoid a confrontation. It is best to remain calm and to diffuse the student's anger before it escalates into a crisis and/or violence. If a student refuses to do a certain task, offering an alternative choice may help, and it would be a good idea for the teacher always to have alternative tasks ready just in case-alternative activities that are still learning activities. A sense of humor may be a teacher's best defense when students are uncooperative. It is better to prevent escalation than to deal with a crisis later. One way to do this is to reinforce good behavior with praise, a smile, gesture, touch, ââ¬Å"or a pleasant comment when they display unprompted, socially appropriate behaviorâ⬠(Albin, 2003). Don't wait until students are disruptive to pay attention to them! Teachers should make the effort to notice and praise good behavior and reward it. Punishment is a negative way of dealing with problematic behavior. It may provide reinforcement for bad behavior if the reason the student is misbehaving is because he/she wants attention. If a student misbehaves because he doesn't want to do his work, and then gets sent out in the hall or to the office, then he gets what he wanted, and the bad behavior is reinforced. Rewards for positive behavior, such as time to do an activity the students loves, a toy or candy, or one-on-one time with the teacher (just to talk and visit for a few minutes) makes students happy to learn and to be in school. Punishment often produces resentment, and may make the student hate school. A student who hates school is not an eager learner, so punishment can be anti-productive (Peck & Scarpati (2005). Teachers commonly deal with difficult students by restricting them-the more intense the student's needs are, the more restrictionââ¬âsuch as placing a child's desk toward the wall (Duhaney, 2003). However, a needs-based approach is more positive and effective and suggests recourse to greater resources. Perhaps the child needs to learn appropriate ways to handle anger and aggression, more problem-solving skills, or receive feedback for appropriate behaviors. If the child has trouble with self-control, instructional strategies could include modeling, role-play, and feedback to help him stay out of fights, solve problems, express anger appropriately, and deal with frustration. Without intervention students with or at risk for behavioral disorders are liable to experience many negative outcomes both in school and outside such as impaired social relationships, academic underachievement, and discipline problems (Lane, Wehby, & Barton-Arwood, 2005). Social skills interventions have been used and evaluated for more than 25 years, but their efficacy continues to be questioned. Researchers suggest that social skills training makes only a modest impact; however, most educators agree that not doing anything is worse. The ability to adapt and modify instruction is crucial to effectively educating these children. Before starting an intervention, it would be wise to gather information about the student, such as why, where and when he uses the particular behavior. Identify what social, affective, cultural, or contextual elements might be at work, and analyze the information. List the specific behaviors and describe where when and with whom the behavior is likely to occur. What consequences are usually administered? Keep anecdotal records so you can look for patterns and what triggers the behavior. Then figure out what strategies might be effective to avoid the behavior; for example, teach self-talk to students who are impulsive and organize the classroom environment to help hyperactive students. Consider making a contract with the student. Develop personal schedules for students who have difficulty making good use of their time. Consider implementing a token economy in which the teacher systematically awards or withdraws tokens or points for appropriate or inappropriate behavior. The student can redeem the tokens for something he wants such as privileges, desired activities, or food. Conflict resolution is a way to help students express their feelings and communicate better with others. We tend to see conflict as negative because of the disruption it causes in the classroom; however, conflict is neither good nor bad but simply a fact of life. According to Vollmer, Drook and Harned (1999) ââ¬Å"Learning through social conflict is important to all human developmentâ⬠(p. 122). As children develop cognitive reasoning skills, they begin to see that others have perspectives, needs, and desires too. Early training with role plays and simulations will help them develop the social skills they need to maintain relationships. Students can be taught a process for resolution of conflict. One way is to use a large visual of a traffic light which shows the steps to conflict resolution and includes the words Cool down and Ground Rules (RED), Tell your side and Listen (YELLOW), and Brainstorm and Ideas (GREEN). A turn arrow at the bottom has the words Choose solution, and do it and Shake hands. Teachers report that students take more responsibility and often initiate conflict-resolution strategies on their own after learning and practicing this system (Vollmer, Drook & Harned, 1999, p. 124). The teacher should provide a quiet place in the room where students can work things out when they have a conflict. Once they have mastered a structured routine for conflict management, it will be unnecessary for the teacher to get involved. Classroom management is a challenge that requires the teacher to put his or her heart into it. An ancient Chinese proverb states that a student only learns from a teacher who loves home. In other words, a child needs to feel accepted and that the teacher cares about him or her. All children have basic needsââ¬âphysical needs, safety needs, and social needsââ¬âthat must be met before they can feel free to learn and develop to their true potential. If their needs are met and a positive learning environment is created, they will learn and be eager to participate. Therefore, the teacher's goal should be, not to fill their heads with specific information, but to make learning possible in a calm, structured, safe, and flexible environment and help them gain the skills to go after knowledge. The Importance of Comprehensive Classroom Management The teacher is a manger. The organization he or she manages is a group of students from diverse backgrounds and with differing skills and abilities. Some are already eager learners, while others have to be awakened to the joys and satisfactions of learning. Still others have special problems that must be dealt with effectively in order for them to learn and in order to maintain an environment conducive to learning for the whole group. It's important, first, to provide students with opportunities to learn about things that interest them and then, to find ways to introduce the learning that peaks the student's interest. If the teacher can find ways to relate the topic to the student's present experience, and provide interactive learning activities that the student can actively participate in, then the student will gain motivation. The physical environment plays a role in learning too. Some students learn better in different lighting (softer or brighter), sitting at a desk or lying on the floor, with music on or in perfect silence, in a warmer or cooler place, etc. The teacher can establish areas in the room that meet these different needs and styles of learning. Students who learn better lying down, for example, could bring mats to school that can be unrolled for study time. A small tent in the corner could provide the dimmer light some students need. A radio or CD player with earphones could be allowed during study time provided it truly helps the student to learn. The importance of reasonable rules that everyone understands can hardly be overestimated. On the first or second day of school the teacher could initiate an interactive discussion with the students about why rules are needed in the classroom. Let students share a few experiences that happened when there were no rules. Then, ask them to come up with no more than five rules for classroom behavior. They could each write down a rule or two they think is important on an index card, and the teacher could then let each person read what he/she wrote down. A list could be generated on the board. Or, they could start by brainstorming a list of every rule they can think of, then evaluate, eliminate, combine (just the word respect, for example, includes many rules), and whittle them down into three to five good rules. A student with good handwriting or an artistic bent could be chosen to make a large poster with the rules, or a bulletin board for classroom display where everybody can see it. Once the students have set their classroom rules, they are invested in them. I have tried this with grades 4-7 students, and it worked very well to establish an orderly learning environment. The students took the rules more seriously because they had had a say in setting them. It teaches democracy, too. If the students do not think of something the teacher considers important, the teacher can add it to their list and explain why. However, this is unlikely. In my experience, the student's rules tend to be very good-actually, the same rules I would have made myself, only they mean more to the students since they have developed them as a group and the rules are in their own words. Lane and Wehby (2005) report that 1% of school age children have been labeled emotionally disturbed and are receiving special education services because of it. They estimate an additional 2% to 16% of U. S. students who demonstrate anti-social behavior patterns such as defiance disorders or conduct disorders. When a student is oppositional or defiant, the teacher must be careful not to respond angrily and get into a confrontation. Teachers should be aware of their own triggers so that they can control their own behavior. This will help them to avoid a confrontation. It is best to remain calm and to diffuse the student's anger before it escalates into a crisis and/or violence. If a student refuses to do a certain task, offering an alternative choice may help, and it would be a good idea for the teacher always to have alternative tasks ready just in case-alternative activities that are still learning activities. A sense of humor may be a teacher's best defense when students are uncooperative. It is better to prevent escalation than to deal with a crisis later. One way to do this is to reinforce good behavior with praise, a smile, gesture, touch, ââ¬Å"or a pleasant comment when they display unprompted, socially appropriate behaviorâ⬠(Albin, 2003). Don't wait until students are disruptive to pay attention to them! Teachers should make the effort to notice and praise good behavior and reward it. Punishment is a negative way of dealing with problematic behavior. It may provide reinforcement for bad behavior if the reason the student is misbehaving is because he/she wants attention. If a student misbehaves because he doesn't want to do his work, and then gets sent out in the hall or to the office, then he gets what he wanted, and the bad behavior is reinforced. Rewards for positive behavior, such as time to do an activity the students loves, a toy or candy, or one-on-one time with the teacher (just to talk and visit for a few minutes) makes students happy to learn and to be in school. Punishment often produces resentment, and may make the student hate school. A student who hates school is not an eager learner, so punishment can be anti-productive (Peck & Scarpati (2005). Teachers commonly deal with difficult students by restricting them-the more intense the student's needs are, the more restrictionââ¬âsuch as placing a child's desk toward the wall (Duhaney, 2003). However, a needs-based approach is more positive and effective and suggests recourse to greater resources. Perhaps the child needs to learn appropriate ways to handle anger and aggression, more problem-solving skills, or receive feedback for appropriate behaviors. If the child has trouble with self-control, instructional strategies could include modeling, role-play, and feedback to help him stay out of fights, solve problems, express anger appropriately, and deal with frustration. Without intervention students with or at risk for behavioral disorders are liable to experience many negative outcomes both in school and outside such as impaired social relationships, academic underachievement, and discipline problems (Lane, Wehby, & Barton-Arwood, 2005). Social skills interventions have been used and evaluated for more than 25 years, but their efficacy continues to be questioned. Researchers suggest that social skills training makes only a modest impact; however, most educators agree that not doing anything is worse. The ability to adapt and modify instruction is crucial to effectively educating these children. Before starting an intervention, it would be wise to gather information about the student, such as why, where and when he uses the particular behavior. Identify what social, affective, cultural, or contextual elements might be at work, and analyze the information. List the specific behaviors and describe where when and with whom the behavior is likely to occur. What consequences are usually administered? Keep anecdotal records so you can look for patterns and what triggers the behavior. Then figure out what strategies might be effective to avoid the behavior; for example, teach self-talk to students who are impulsive and organize the classroom environment to help hyperactive students. Consider making a contract with the student. Develop personal schedules for students who have difficulty making good use of their time. Consider implementing a token economy in which the teacher systematically awards or withdraws tokens or points for appropriate or inappropriate behavior. The student can redeem the tokens for something he wants such as privileges, desired activities, or food. Conflict resolution is a way to help students express their feelings and communicate better with others. We tend to see conflict as negative because of the disruption it causes in the classroom; however, conflict is neither good nor bad but simply a fact of life. According to Vollmer, Drook and Harned (1999) ââ¬Å"Learning through social conflict is important to all human developmentâ⬠(p. 122). As children develop cognitive reasoning skills, they begin to see that others have perspectives, needs, and desires too. Early training with role plays and simulations will help them develop the social skills they need to maintain relationships. Students can be taught a process for resolution of conflict. One way is to use a large visual of a traffic light which shows the steps to conflict resolution and includes the words Cool down and Ground Rules (RED), Tell your side and Listen (YELLOW), and Brainstorm and Ideas (GREEN). A turn arrow at the bottom has the words Choose solution, and do it and Shake hands. Teachers report that students take more responsibility and often initiate conflict-resolution strategies on their own after learning and practicing this system (Vollmer, Drook & Harned, 1999, p. 124). The teacher should provide a quiet place in the room where students can work things out when they have a conflict. Once they have mastered a structured routine for conflict management, it will be unnecessary for the teacher to get involved. Classroom management is a challenge that requires the teacher to put his or her heart into it. An ancient Chinese proverb states that a student only learns from a teacher who loves home. In other words, a child needs to feel accepted and that the teacher cares about him or her. All children have basic needsââ¬âphysical needs, safety needs, and social needsââ¬âthat must be met before they can feel free to learn and develop to their true potential. If their needs are met and a positive learning environment is created, they will learn and be eager to participate. Therefore, the teacher's goal should be, not to fill their heads with specific information, but to make learning possible in a calm, structured, safe, and flexible environment and help them gain the skills to go after knowledge.
Friday, August 30, 2019
Tqm in Starwood
Starwood Hotels & Resorts Worldwide In partial fulfilment Of the requirements in Total Quality Management 12 October, 2010 I. INTRODUCTION Being one of the of the leading hotel and leisure companies in the world, Starwood Hotels and Resorts Worldwide, Inc. already has nearly 1000 properties in some 100 countries and approximately 145,000 employees at its owned and managed properties. Starwood Hotels and Resorts is a fully integrated owner, operator and franchisor of hotels and resorts with different internationally renowned brands of St.Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W, Le Meridien, Aloft and Element. It also owns one of the premier developers and operators of high-quality vacation interval ownership resorts, Starwood Vacation Ownership Resorts, Inc. The company began as a small investment firm and then became a real estate investment trust (REIT). In 1998, Starwood acquired ITT Corporation, a company seven times its size, in which during tha t time, the world's largest lodging and gaming company.Founded by Barry Sternlicht, Starwood Hotels and Resorts has been acquiring many other hotels and companies, at the same time, unloading some of its own properties to make room and money for new ones. Starwood Hotels and Resorts still face challenges in their worldwide operations. This led to a decision of adapting Six Sigma in the year 2000. The roll out of Six Sigma in the company started in the first quarter of 2001and was targeted to end in the year 2002 ââ¬â also the time they say they will reap the fruits of their efforts. According to the founder, and previous chairman and chief executive officer of Starwood, Barry Sternlicht he launch of Six Sigma is one of the most important strategic initiatives since the formation of the company. It will be a multiyear effort encompassing thousands of associates. It will also sustain and build new momentum, strengthen their global brands, enhance their ability to share best practi ces globally, speed the adoption of new technologies, prepare them for the challenges of constant change, provide critical focus on the customer and overtime help them derive a dramatic improvement in the bottom line. All these will happen only with the successful implementation of the strategy.Starwood Hotels and Resorts Worlwide, Inc. was the first hospitality chain to adapt Six Sigma in its global operations. The company continuously improves with the Mission: ââ¬Å"To our shareholders, our goal is to grow EBITDA at least 8-10% per year and EPS at least 15% per year. To our customers, we want Starwood to be the easiest company with which to do business. And to our employees, our commitment is to make Starwood a great place to work. â⬠ââ¬Å"At Starwood, we donââ¬â¢t just ââ¬Ëdoââ¬â¢ Six Sigma, we ââ¬Ëuseââ¬â¢ Six Sigma,â⬠wrote one Starwood employee in iSixSigmaââ¬â¢s Best Places survey. That means that we use it every day in our daily work to solve problems, regardless of their size. We follow the DMAIC and Lean Six Sigma principles and use tools daily (VOC translation tables, Pugh matrices, SIPOCâ⬠¦DOE, etc. ), but donââ¬â¢t necessarily have to make every problem into a project. We just get it done here. â⬠This made Starwood the top best place to work in according to isixsigma. comââ¬â¢s Top 10 companies Best Places to Work list. To sum it up, Starwood Hotels and Resorts was able to pull off great opportunities of development and growth in the company through Six Sigma.II. COMPANY PROFILE A. Brief Description about the company: As a top company in the Hotels, Casinos, Resorts industry, Starwood Hotels ; Resorts specialize in the operation and management of hotels, resorts, casinos and spas. Starwood is now one of the leading hotel and leisure companies in the world with approximately 925 properties in more than 95 countries. Starwood Hotels ; Resorts Worldwide, Inc. , incorporated in 1980, is a hotel and leisu re company. The Company conducts its hotel and leisure business both directly and through its subsidiaries. Its brand names include St.Regis (luxury full-service hotels, resorts and residences), The Luxury Collection (luxury full-service hotels and resorts), W (luxury and upscale full service hotels, retreats and residences), Westin (luxury and upscale full-service hotels, resorts and residences), Le Meridien (luxury and upscale full-service hotels, resorts and residences), Sheraton (luxury and upscale full-service hotels, resorts and residences), Four Points (select-service hotels), Aloft (select-service hotels), and Element (extended stay hotels). The Company is organized into two business segments: hotels and vacation ownership and residential.In January 2010, the Company announced that it has completed the disposal of Bliss World Holdings, Inc. to Steiner Leisure Limited. History of the company: Starwood Hotels ; Resorts Worldwide, Inc. is one of the top hotel companies in the w orld. The company owns and operates hotels under leading brands such as Sheraton, Westin, St. Regis, Four Points, and its recently developed W brand. The majority of Starwood's hotels are owned by franchisees, and the company directly owns or leases about 170 of its approximately 750 hotels worldwide.Close to 500 of the company's hotels are in North America. Starwood also runs hotels in some 80 countries in Asia, Europe, Africa, and South America, including a chain of prestigious European palaces called the Ciga Group. The company began as a small investment firm and then became a real estate investment trust (REIT). In 1998 Starwood purchased ITT Corporation, a company seven times its size and at the time the world's largest lodging and gaming company. Starwood beat out the Hilton Hotels Corporation to get ITT, in what was one of the most dramatic takeover battles of the 1990s.Starwood is run by Barry Sternlicht, whose consummate dealsmanship parlayed the small trust into a global lodging company. B. Different Scope of the Company: a. Starwoodââ¬â¢s Managed Hotels The Company manages hotels worldwide, usually under a long-term agreement with the hotel owner (including entities in which it has a minority equity interest). Its responsibilities under hotel management contracts typically include hiring, training and supervising the managers and employees that operate these facilities.For additional fees, it provides centralized reservation services and coordinates national advertising and certain marketing and promotional services. It prepares and implements annual budgets for the hotels it manages and is responsible for allocating property-owner funds for periodic maintenance and repair of buildings and furnishings. In addition to its owned and leased hotels, at December 31, 2009, it managed 440 hotels with approximately 153,800 rooms worldwide. b. The Brand Franchising and LicensingThe Company franchises its Sheraton, Westin, Four Points by Sheraton, Luxury Collection, Le Meridien, Aloft and Element brand names and generally derive licensing and other fees from franchisees based on a fixed percentage of the franchised hotelââ¬â¢s room revenue, as well as fees for other services, including centralized reservations, sales and marketing, public relations and national and international media advertising. In addition, a franchisee may also purchase hotel supplies, including brand-specific products, from certain Starwood-approved vendors.It approves certain plans for, and the location of, franchised hotels and reviews their design. At December 31, 2009, there were 476 franchised properties with approximately 116,300 rooms. c. Vacation Ownership and Residential Business The Company develops, owns and operates vacation ownership resorts, market and sell the vacation ownership interests (VOIs) in the resorts and, in many cases, provide financing to customers who purchase such ownership interests.Owners of VOIs can trade their interval for in tervals at other Starwood vacation ownership resorts, for intervals at certain vacation ownership resorts not otherwise sponsored by Starwood through an exchange company, or for hotel stays at Starwood properties. From time to time, it securitizes or sells the receivables generated from its sale of VOIs. At December 31, 2009, it had 22 residential and vacation ownership resorts and sites in its portfolio with 16 actively selling VOIs and residences, and two that have sold all existing inventory. C. Business Industry:The general business activity and principal products or commercial enterprise of Starwood Hotels & Resorts are categorized as being part of the Hotels, Casinos, Resorts Industry. D. The Company Values: ââ¬Å"Go the Extra Step by taking actions that build lasting connections and loyalty ; Play as a Team by working globally and across all teams in the company; Do the Right Thing by using good judgment, respecting our communities, associates, owners, partners and the envir onmentâ⬠E. Principal Subsidiaries: Starwood Vacation Ownership, Inc. F. Principal Competitors: Marriott International, Inc. Hilton Hotels Corporation; Four Seasons Hotels Inc. G. Key Dates of the companyââ¬â¢s operations a. 1991: Starwood Capital Group is founded. b. 1993: Starwood begins buying hotels. c. 1994: Starwood buys Hotel Investors Trust; gains special REIT status. d. 1998: Starwood acquires ITT Corporation. e. 2001: Implementation of Six Sigma Strategy for the companyââ¬â¢s overall operations III. BEFORE HAVING SIX-SIGMA IN THE COMPANY Starwood Hotels and Resorts did not follow a particular Total Quality Management program. Although they do have goals, such as: Starwood is entering a new stage in its development,â⬠said Barry Sternlicht, Chairman and Chief Executive Officer. ââ¬Å"The world is changing rapidly. While we own superb physical assets around the world, it is our 30 million customers who represent the critical and unrecognized asset of our com pany in this internet age. We are determined to build a customer-centric organization, a company that will take advantage of unprecedented advances in technology to improve nearly every facet of its core operations while increasing brand loyalty in an effort to create significant long-term shareholder value,â⬠Mr.Sternlicht said. Starwood, though were very successful before their implementation of the Six Sigma also encounter several problems. One of which was when the Congress acted to change the law governing Real Estate Investment Trusts (REITs). This made Starwood lose its tax advantage thus converting itself to the traditional corporate structure. The change made accounting difficult, particularly in comparing financial results from before and after the restructuring. In addition, there seemed to be trouble in the top echelons of management.Starwood's stock price fell, and in December 1998 the company announced that fourth quarter earnings would be less than estimated. Oth er lodging stocks did badly as well, but Starwood was clearly struggling to integrate its vast new holdings. IV. THE COMPANYââ¬â¢S ADAPTATION â⬠¢ The slowing economy hurt Starwood and other hotel companies in 2001. The September 11 terrorist attacks were a huge blow to the industry. Starwood's North American business fell drastically immediately after the attacks, and two weeks later the company announced that it would lay off 23 percent of its North American workforce.Revenue fell in 2001 and 2002 as the global economy remained weak and business travel was less than robust. The company's European operations did better than its North American business, and Asia became the company's next frontier. Less than 10 percent of Starwood's operating profit came from its Asian operations in 2002, but the company aimed to increase that to 25 percent by 2007. â⬠¢ ââ¬Å"We have spent $1 billion in our ongoing effort to bring consistency to our branded hotels around the world,â⬠says Bob Cotter, chief operating officer, Starwood Hotels ; Resorts. It is time and we are ready to complement this effort with a global focus on the delivery of consistent and exemplary service to our guests. From the reservation and check-in process, to room standards and cleanliness, it is our goal for every Westin, Sheraton, W, Four Points by Sheraton, Starwood Vacation Ownership and St. Regis/Luxury Collection guest to have a flawless experience during each and every visit. Six Sigma will help us reach that goal. â⬠V. THE SIX SIGMA IMPLEMENTATION AT STARWOOD In 2001 Starwood Hotels & Resorts became the first hospitality company in the world to embrace Six Sigma, an internationally recognized approach that enables Starwood associates to develop innovative customer focused solutions and to transfer these solutions across the global organization. Six Sigma is a customer-focused, fact-based, analytical system (approach and tools) for improving processes so that customers are more satisfied and Associatesââ¬â¢ time is spent more on value-added activities, leading to increased profitably.The Six Sigma tools enable Starwood hotels to transfer solutions and innovations across their properties and offices globally. This gives the company a competitive advantage on speed to market in implementing Best Practices and Brand Standards. â⬠¢ By launching Six Sigma, Starwood made a long-term commitment to radically improving the way it does business. For Starwood Six Sigma is a powerful business system that focuses on consistently delivering superior value to existing and potential customers. Six Sigma will roll out across Starwood Hotels & Resorts starting in the first quarter of 2001, completing implementation through the entire company by the end of 2002. While the company has budgeted a net cost for the program in 2001, as training and process reengineering begins, the company expects the program to begin delivering benefits in 2002 and beyond. Pioneered by Motorola and made famous by GE, Six Sigma has helped some of the worldââ¬â¢s leading companies greatly improve customer service and increase financial returns.Starwood expects to save millions of dollars through improved efficiencies and maximized targeting of employed capital. Further, Starwood expects to generate significant incremental revenue and profit due to enhancedà loyalty and additional products and services. Former GE executive James Hyman has been named executive vice president, Six Sigma, for Starwood and will have global responsibility for executing the strategy, designing the tools and overseeing the implementation of Starwoodââ¬â¢s Six Sigma initiative. Before joining Starwood, Hyman served as President of Europe for GE Capital Modular Space.Hyman will report directly to Bob Cotter. Starwood has also enlisted the expertise of renowned Six Sigma specialists Peter S. Pande, co-author of ââ¬Å"The Six Sigma Wayâ⬠and president of Pivotal Consulting, and the George Group to assist with the launch. During the first five quarters of implementation, Starwood will primarily redeploy current Starwood associates to fill approximately 450 Six Sigma specialist roles. Starwood will fill these roles with many of the companyââ¬â¢s highest performing associates, in addition to some external candidates from all fields.These Six Sigma specialists will have strong analytical and organizational skills, and most will hold the title of ââ¬Å"black beltâ⬠or ââ¬Å"master black belt. â⬠à Each ââ¬Å"black beltâ⬠is expected to drive EBITDA gains of $200,000 or more per year. â⬠¢ Instead of hiring the usual ethnographers or consultants, Westin owner Starwood Hotels & Resorts Worldwide Inc. turned to Six Sigma, a management process known for reducing defects and increasing efficiency. It was a surprising move given Six Sigma's rap as a creativity killer. But under Geoffrey A.Ballotti, president of Starwood's North America Div. , the company is using Six Sigma's strengths to promote innovationââ¬âand generate tens of millions in new revenue. Combining creativity and efficiency is a delicate managerial manoeuvre that few service companies can pull off. Starwood succeeded, in large part, because it began with a culture of creativity before introducing the management tool. Design has long played a major role in the company, with noted architect David Rockwell designing its hip W Hotels brand back in the '90s.Starwood gets a boost out of Six Sigma by using its techniques to dream up projects across the company. Massage is just one of hundreds of ventures done this way. This year's food and beverage engineering program, which rejiggers the choices on room-service and catering menus based on their popularity, has generated $20 million in extra revenue. In 2006, programs developed under Six Sigma delivered more than $100 million in profit to its bottom line. As a result, the White Plains (N. Y. company is on e of the world's most profitable hotel operators: Its net margin is nearly 15%, higher than those of rivals Hilton Hotels Corp. (HLT ) and Marriott International Inc. (MAR ) ââ¬Å"We have been driving our margin growth faster than our competitors,â⬠says Ballotti. ââ¬Å"When people ask why, I point to Six Sigma. â⬠The group that runs the effort is headed by Brian Mayer, who claims the quirky title of vice-president for Six Sigma, operation innovation, and room support. ââ¬Å"I grew up in the hospitality industry,â⬠says Mayer, whose grandfather and father ran catering businesses. The joke is that I was born in a chafing dish. â⬠Since the program launched in 2001, Mayer's crew has trained 150 employees as ââ¬Å"black beltsâ⬠and more than 2,700 as ââ¬Å"green beltsâ⬠in the arts of Six Sigma. Based mostly at the hotels, black belts oversee the projects while green belts hammer out the details. The key to their success, says Mayer, is that instead of acting like ââ¬Å"suitsâ⬠imposing their will from ââ¬Å"corporate,â⬠the Six Sigma specialists operate more like partners who help local hotels meet their own objectives. Indeed, almost 100% of the creative concepts come from in-house staff.And every project must be overseen by a hotel employee. ââ¬Å"By focusing on their goals and budgets it enables us to become a partner in the operation,â⬠says Mayer. â⬠¢ The SWAT Team: The innovation process begins when hotel teams pitch Mayer's group on a new idea. ââ¬Å"They fight for our resources,â⬠says Mayer. A Six Sigma Council composed of Ballotti and his 13 direct reports, including his senior vice-president for sales and marketing, then evaluates an idea's merit based on the division's priorities and the project's expected payoff.If the council approves a project, black belts and green belts are deployed like SWAT teams to the hotels to carry it out. â⬠¢ London, 14 July 2004: A sign of the growing im portance of SIX SIGMA at Starwood Hotels & Resorts is that by 1 August this year, the hotel company, with over 740 properties globally, will have trained over 1000 associates from all over the world to become SIX SIGMA Green Belts the first training stage in the SIX SIGMA development program.The latest group of 12 associates from the Europe, Middle East and Africa region are heading to Warsaw on 19 July for a week of intensive Six Sigma tuition. This innovative project has re-designed all the individual reservation channels for hotel, golf, spa, transport, restaurant and outdoor activities into one single point of contact ââ¬â a multi-purpose, multi skilled Resort Sales team that immediately can confirm and cross sell any request received by the hotel. The benefits for this project to Turnberry were immediate. To date there has been an 11. 5% increase in incremental spend by customers andà increase in rooms revenue of more than 19%. In addition, The Spa revenues have increased from GBP 91 per booking to GBP 141 per booking as a result of the newly centralizedà reservationà group, which enables the maximum utilization of treatment rooms and therapists. â⬠¢ Energy Summit for Starwood Hotels and Resorts: Starwood Hotels & Resorts has taken a leaf out of the recent G8 Summit by implementing an awareness program which focuses on Climate Change and Carbon Management across its 400 hotels in Europe, Middle East & Africa.The hotel group, whose brands include Sheraton, Westin, St Regis and Luxury Collection, has over the past few years been committed to becoming a ââ¬Ëgreenââ¬â¢ operator at all levels. In the UK Starwood is part of the Hospitality Energy Consortium (HEC)*, a group of hotel companies who partner together in the procurement of energy. Lead by Chairperson, Angela Tomlinson, Director of Purchasing UK and Ireland, Starwood Hotels & Resorts, the Consortium has partnered with the Carbon Trust, an independent company set up by Government to help the UK meet its climate change obligations.In partnership with the Carbon Trust, Starwood has recently taken part in a scoping study by Enviros, environmental consultants. The initial results, which will be available in August 2005, will enable Starwood and the other consortium members to review their energy consumption/carbon footprint, and provide better ways of working to achieve reductions in volumes used.In addition to this, as a huge element of energy management is dependent on buy-in from the associates in the hotels, a comprehensive energy toolkit and training program has been distributed to every Head of Department in every Starwood hotel in Europe, Africa and the Middle East. This is part of a wider awareness program with a focus on protecting the environment. As well as associate and corporate activity, Starwood has been active with guest energy conservation initiatives for a number of years already.In 1999 the company was the first in the hotel industry to introduc e a Green Room Program, to reduce water and electricity use for laundering guest towels and linen. Guests place a card on their bed each day if they wish to have their bed linen and towels changed. If guests do not put this card on their bed, their bed will be made without changing the linens and their towels will be hung up but not changed. A green card would be left for the guest as a thank-you for ââ¬Ëgoing green'.Since then the Green Room Program has been fully incorporated into the ABCs of House-keeping in the Sheraton, Westin and Four Points by Sheraton EAME Brand Standards. As a result of this ongoing focus on Energy, Starwood has also created a North West Europe Energy Champions team, a group of associates who are responsible for driving support for this project. Starwoodââ¬â¢s change management process, Six Sigma, is being used to drive this commitment and the implementation of the Energy Conservation Toolkit is now a required best practice at all hotels owned and man aged throughout EAME.This project is the result of Six Sigma Methodology delivering tools that will in turn deliver energy and carbon reduction, to the benefit of future generations but also the associates and hotel guests of today. â⬠¢ Six Sigma at Starwood has helped improve the financial performance of the group by ushering in the quality and consistency of the customers' experiences. Six Sigma has also provided the guidelines and tools to create a consistently superior guest experience at all properties, and simultaneously improve the bottom line.The Six Sigma organization in the group reports to divisional leadership and is aligned with the divisionââ¬â¢s goals and priorities. VI. AFTER SIX-SIGMA IMPLEMENTATION A. COMPANY IMPROVEMENTS: o While Starwood incurred $17 million in training costs to launch Six Sigma in 2001, the company reaped tangible EBITDA increases of more than $17 million. Training costs will be significantly reduced in 2002 and Starwood expects a substan tial increase (perhaps double) in the EBIDTA improvement achieved by Six Sigma-related programs. â⬠o Six Sigma at Starwood has helped improve the financial performance of he group by ushering in the quality and consistency of the customers' experiences. Six Sigma has also provided the guidelines and tools to create a consistently superior guest experience at all properties, and simultaneously improve the bottom line. The Six Sigma organization in the group reports to divisional leadership and is aligned with the divisionââ¬â¢s goals and priorities. o Higher net margin than its key competitors ââ¬â but also with helping spark and act on innovative ideas. The impact is based on global culture: most ideas and solutions come from hotel staff throughout the world. Last year, according to Starwood management, programs developed under the famed management technique delivered more than $100 million in profit to its bottom line. As a result, the White Plains (N. Y. ) company is one of the world's most profitable hotel operators: Its net margin is nearly 15%, higher than those of rivals Hilton Hotels (HLT) and Marriott International (MAR), as well as the industry average of 9%. ââ¬Å"We have been driving our margin growth faster than our competitors,â⬠says Ballotti. ââ¬Å"When people ask why, I point to Six Sigma. o Growth of their hotels (See Appendix 1) Starwood Hotel and Resorts Ranks Number 1on iSixSigmaââ¬â¢s Best Places to Work list. (See Appendix 2) o Starwood Hotels and Resorts top ranked ââ¬Å"The Top Best Places to Work Listâ⬠because of adopting 6 Sigma in their operations. They use 6 Sigma every day in their daily work to solve problems, regardless of their size. They follow the DMAIC and Lean Six Sigma principles and use tools daily. Starwood requires that its full-time Six Sigma practitioners learn firsthand about the inner workings of all the various departments (housekeeping, food and beverage, sales and marketing, etc. in o rder to develop large-scale initiatives. At the same time, the Belts are also expected to lead process improvement projects at the individual hotel level. o The company measures quality with a three-pronged approach: improving the Guest Satisfaction Index (an independently determined numerical value based on guest surveys), increasing revenue and controlling costs. The last one ââ¬â cost reduction ââ¬â is where they had the most success so far, given the economy. They continue to go after revenue, but they try to take a balanced approach.If theyââ¬â¢re too heavy on the cost side, they get some snap-back in other areas like customer satisfaction. They canââ¬â¢t take their eyes off the ball in any area. They are committed to all three prongs. One example of this three-pronged approach is ââ¬Å"Make a Green Choice,â⬠which was launched at Starwoodââ¬â¢s Sheraton and Westin brands in September 2009. To help save on water, chemicals and detergents, the hotel gives guests the option of not having linens changed or the room cleaned altogether for up to three days. Those who participate can receive gift cards or points to be redeemed for food service. Starwoodââ¬â¢s commitment to providing challenging cross-departmental opportunities for continuous improvement personnel, along with its policy of promoting Black Belts from within, truly makes it one of the premier companies for Six Sigma practitioners. Companies on the Top 10 list, announced in December 2009, had to meet the highest standards for providing an outstanding Six Sigma program, culture, training, compensation, and recognition and job satisfaction for employees. B. ACHIEVEMENTS FROM THE IMPLEMENTATION: From Indonesia to Malta, Six Sigma is a welcome guest at Starwood hotels. Launched early in 2001, Six Sigma is entering its sixth year at the hotel, which still holds the acclaim of being the only hotel with a corporate-wide Six Sigma initiative. o Starwood properties each have a Six Sigma Council that organize and prioritize projects. Successful projects are then leveraged across additional properties. Six Sigma is emphasized in Career Paths at Starwood as reporting to divisional leadership and aligned with that divisionââ¬â¢s goals and priorities. A Starwood Six Sigma team received recognition at the IQPC 2004 European Six Sigma Excellence Awards with the Best DFSS Project. o Six Sigma at Starwood has helped increase our financial performance by improving the quality and consistency of our guestsââ¬â¢ experiences as well as those of our internal customers. It provides the framework and tools we need to create a consistently superior guest experience at all properties while dramatically improving the bottom line.The Six Sigma organization reports to divisional leadership and is aligned with the divisionââ¬â¢s goals and priorities. o Six Sigma professionals make decisions based on data, not emotions, share responsibility and know how to generate results . They are enthusiastic and passionate about what they do. These are the skills and qualities that make Six Sigma professionals most successful and that Six Sigma helps build in future leaders. o Starwoodââ¬â¢s has been resourcing the firm with workers who are mainly divided into three work categories: Green Belts (GBs) have full-time positions with a portion of their time dedicated to being the Six Sigma point person and transfer project champion and manager. o Black Belts (BBs) are full-time resources who typically work on new projects. They are a resource to GBs in their property or area. They are a member of the propertyââ¬â¢s Executive Committee. o Master Black Belts are a full-time resource dedicated to overseeing/creating a portfolio of Six Sigma projects in a given division, area or region. They are a resource to BBs, GBs and Six Sigma Council members in their area. Starwood hotels and resorts worldwide Inc is the first hospitality company in the world to embrace Six S igma since 2001 and extends this best practice to all properties worldwide, including the Sheraton Hong Kong Hotel & Tower. o Barry S. Sternlicht, chairman and CEO, Starwood Hotels and Resorts had stated, ââ¬Å"The launch of Six Sigma is one of the most important strategic initiatives since the formation of our company,â⬠he continued. ââ¬Å"It is our goal for every Westin, Sheraton, W, Four Points by Sheraton, Starwood Vacation Ownership and St. Regis /Luxury Collection guests to have a flawless experience during each and every visit.Six Sigma will help us reach that goal. â⬠o Starwood Hotels & Resorts is a leader in the Hospitality industry in technology innovation. Smart Rooms, Wireless Internet Access, Self Check-in Kiosk, and state-of-the-art ERP systems are only a few technologies in place to improve our guest and associate experience. C. SERVICE-BASED ACHIEVEMENTS: â⬠¢ For several years now Starwood has had an edge on its competitors because of its strong bra nd awareness amongst its target markets and the way in which it has developed a range of differentiated experiences. The companyââ¬â¢s key asset is the associated diversification of the variety of brands, and the different market segments they serve, provide a broad base from which to enhance revenue. It aggressively attracts and cultivates new customers and maintains loyalty among the worldââ¬â¢s most active travellers: As one example, Starwood Preferred Guest, its award-winning frequent guest program, first made headlines when it launched with a breakthrough policy of no blackout dates and no capacity controls, allowing members to redeem free nights anytime, anywhere.Since then, it has grown to include more than 33m members and is cited for its hassle-free award redemption, outstanding customer service, dedicated member website and innovative promotions and benefits for elite members. â⬠¢ Although smaller than some of its peers, Starwood uses its scale to support its cor e marketing and reservation functions across its brands and reduce costs in areas such as insurance, energy, telecommunications, food and beverage, furniture, fixtures and operating supplies. Its size also limits exposure to any particular type of lodging, brand or geographic region. Strategically Starwood has also moved away from investment in owned real estate and increased its focus on its management and franchise business. In furtherance of this strategy, it has been selling some of the older hotels in its portfolio to, in turn, release capital to fund its ambitious international and branded growth plans. Simultaneously the company has retained one of the worldââ¬â¢s most profitable hotel net margins of around 15%, higher than many larger rivals. â⬠¢ Starwood has made a great success of its growing product innovation prowess.Having identified the bed as the key area for innovation opportunity in its mid-range Westin brand, Starwood designed the ââ¬ËHeavenly Bedââ¬â¢ providing the best nightââ¬â¢s sleep by far of any comparable brand. Not only did this well-targeted development improve the all important occupancy rates in Westin properties, it also created a new business line as customers started to buy the Heavenly Bed for their homes. This has now been extended into the W chain where whotelsthestore. com now enables anyone to buy the key ingredients of the unique W experience.From the W bed, pillows and towels to books and an increasing range of male and female apparel, this is the latest incarnation of high-impact product innovation from this service sector pioneer. D. COMPANY ACTIVITIES DONE: o In January, 2006, the Westin Chicago River North hotel was picked to pilot a project, dubbed Unwind, for the upscale hotel chain. The purpose: to think up a set of nightly activities that would draw guests out of their rooms and into the lobby where they could mingle, develop a greater loyalty to the hotel group, and maybe spend a little more mone y.Westin spied an opportunity after a study found that 34% of frequent travellers feel lonely away from home. The Unwind project led the Westin to develop dozens of activities, including massages, at the Chicago hotel. o Starwood Preferred Guest: it is Starwoodââ¬â¢s award-winning frequent guest program which first made headlines when it launched with a breakthrough policy of no blackout dates and no capacity controls, allowing members to redeem free nights anytime, anywhere. VII. SOLUTIONS/RECOMMENDATIONSUpon seeing all of their achievements, Starwood Hotels and Resorts should definitely continue using the Six Sigma method in order to maintain meeting their company goals and also to retain all of their companyââ¬â¢s success. Aside from increasing profit, using the Six Sigma method really helped Starwood Hotels and Resorts Worldwide improve the service that they are giving to both their customers and their employees. They should conduct more training regarding it so that their employees would know how the Six Sigma method works and not only the top management. Such employees of the companies consist of the Black Belts and the Green belts.The Black Belts should have trainings that will hone their knowledge about different creative ways on how to do a strategy for the whole company which will serve the changing needs and preferences of the companyââ¬â¢s target market. Moreover, the green belts must have trainings in which they will be more knowledgeable about Six Sigma approach to different strategies that will be deployed by the company, these people are mainly responsible in delving into the little and detailed concepts of each strategy done by Starwood Hotels and Resorts Worldwide. These greenbelts should also be trained to know and put into their heart the DMAIC Methodology.This DMAIC Methodology will help the Greenbelts solve a certain problem of the company, reducing the defects done by the company and improving, leveraging the customerââ¬â¢s e xperience to a higher value. The DMAIC Methodology should train the Greenbelts in defining the problem or what is specifically called the Project Scoping, Measure the relationships between the occurring problem and symptoms, analyze the nature of the problem, improving the operations by resolving the problem and control, which is mainly focused on maintaining the improvements through the use of different tools and instruments.As Starwood Company have different branches scattered all over the world, there must be one Six-Sigma team for each branch wherein they will be mainly responsible for their assigned branch so as to increase effectivity of the business operations and to better serve the target markets in those hotel and resorts location.The Six Sigma teams will be doing information-gathering processes wherein they will ask for comments and feedbacks from the existing customers and those who are the potential ones. Doing such, Starwood can think of strategies and tactics that sho uld be done to capture the potential market and by making things more attractive to the existing customers and make them more loyal to avail the services offered by the company.In times when the company faces visible losses from declining service consumption from the market, Starwood Company must achieve solutions through the use of the Six Sigma Problem Solving wherein it involves redefining and analyzing the problem, generating ideas from the team and the management, evaluating each idea and selecting the most appropriate one and implementing the chosen idea. Through the Six Sigma Problem Solving, the company will have a more systematic way of thinking solutions for a certain problem by delving first into the details, symptoms and underlying assumptions of such matter.Using such method, the employees who are in the Six Sigma team will be trained and honed to be more effective in decision-making and examining all the things that causes the problem to exist. Furthermore, through the problem solving method, the company will be more united as each one of them will have a voice in the companyââ¬â¢s operations and they are also responsible for the strategy implementation as all of them make the final decision of how to address the certain problem.By having such cooperation and teamwork within the workers in the company, there will be higher satisfaction for the employees which will in turn affect the quality service experience of the customers when they avail the offered service of Starwood Hotels and Resorts. Moreover, to improve the service of Starwood Hotels and Resorts Worldwide, the teams of the company must focus on examining and sustaining four key measures of organization performance which includes Accuracy, Cycle time, Cost and Customer satisfaction.In Accuracy, the team should measure if the company is giving correct financial figures, completeness of information, or freedom from data errors; applying the accuracy concept to Starwood Hotels and Resort s, the company must make sure that each branch located at different locations should be visible and transparent in terms of their prices for each distinct service, and also information about the whole service experience, like the service transactions and process that the customers must go through should be made known to them to give them ease in availing the service of the Hotels and Resorts.Next is Cycle time which is a measure of how long it takes to do something; with such thing, Starwood company working in the hotel industries must maximize well their service time so as to not waste the limited resources of their customers, it can be further applied to the companyââ¬â¢s operations in terms of efficient availment of the different services through optimal number of employees assigned to different work divisions that will make the customers not wait for their turn for such service consumption.Thirdly, Cost should be measured in terms of the internal cost of the companyââ¬â¢s process activities; to have lower costs, Starwood Hotels must have effective workers who are focused and motivated to work and communicate well to the customers so as to decrease the time needed for the service process that should be done by each one of them. As the employees of each hotel and resort become more productive with their assigned work, the cost of the company in sustaining each service process will decrease and will definitely have a greater impact on the companyââ¬â¢s profitability.Lastly, the team must measure the Customer Satisfaction, which is typically the measure of the companyââ¬â¢s success and will give a view of how the company will be in the near future years of business operations in the industry. The Customer Satisfaction can be measured by getting the direct feedback from the customers after they experience the service form Starwood Hotels and Resorts.Also, the company can do personalization and customization wherein the existing customers will alread y have their service ready after they booked a reservation, making all the things like foods, drinks, kind of bed sheets, store maintenance customized to their needs which in turn make them more satisfied to the service that will make them also more loyal to the company. Furthermore, as the world goes by, the market have acquired higher buying power and have ore sophisticated and changing needs as before; the company can focus on improving its service adapting form the customersââ¬â¢ needs and preferences so as to give higher value proposition to them in relation to the direct competitors of Starwood Hotels and Resorts. Appendix 1: Different Branches of Starwood Hotels and Resorts Worldwide [pic] North America United States Arizona Phoenix The Westin Phoenix Downtownà ââ¬â Openingà March 10, 2011 Tucson Four Points by Sheraton Tucson Airportà ââ¬â Openingà October 14, 2010 [pic] California Modesto Four Points by Sheraton Modesto ââ¬â Opening October 30, 2010 F loridaBal Harbour The St. Regis Bal Harbour Resortà ââ¬â Openingà July 01, 2012 Jacksonville Aloft Jacksonville Tapestry Parkà ââ¬â Openingà January 13, 2011 Jacksonville Beach Four Points by Sheraton Jacksonville Beachà ââ¬â Openingà Nov. 30, 2011 Miami Element Miami International Airport ââ¬â Opening May 5, 2011 Georgia Atlanta Aloft Atlanta Buckheadà ââ¬â Openingà September 01, 2012 Element Atlanta Buckheadà ââ¬â Openingà September 01, 2012 Kennesaw Four Points by Sheraton Atlanta Kennesaw ââ¬â Opening June 30, 2011 Illinois Chicago Aloft Chicago City Centerà ââ¬â Openingà June 01, 2012 Kentucky Louisville Michigan KalamazooFour Points by Sheraton Kalamazoo ââ¬â Opening September 2, 2011 Mississippi Biloxi Four Points by Sheraton Biloxi Beach Boulevardà ââ¬â Openedà Jul 01, 2010 Nebraska Omaha Element Omaha Midtown Crossingà ââ¬â Openingà November 11, 2010 New Jersey Fort Lee Sheraton Fort Lee Hotel â⬠â Opened September 1, 2010 New Mexico Albuquerque Sheraton Albuquerque Airport Hotelà ââ¬â Openingà November 11, 2010 New York Aloft Harlemà ââ¬â Openingà October 21, 2010 Element New York Times Square Westà à ââ¬â Openingà December 09, 2010 Sheraton Tribeca New York Hotelà ââ¬â Openingà October 14, 2010 W New York ââ¬â Downtownà à ââ¬â Openedà August 09, 2010Brooklyn Aloft New York Brooklynà ââ¬â Openingà October 21, 2010 Long Island City Four Points by Sheraton Long Island City/Queensboro Bridge ââ¬â Opening January 13, 2011 Niagara Falls Four Points by Sheraton Niagara Fallsà ââ¬â Openingà April 07, 2011 North Carolina Asheville Aloft Asheville Downtownà ââ¬â Openingà March 01, 2012 Chapel Hill Aloft Chapel Hillà à ââ¬â Openedà April 29, 2010 Oklahoma Oklahoma City Four Points by Sheraton Oklahoma City Quail Springsà ââ¬â Openedà April 22, 2010 Tulsa Aloft Tulsaà ââ¬â Openedà A ugust 19, 2010 Pennsylvania Philadelphia Le Meridien Philadelphiaà ââ¬â Openedà May 06, 2010 Puerto RicoRio Grande The St. Regis Bahia Beach Resort, Puerto Ricoà ââ¬â Openingà November 04, 2010 Tennessee Memphis Four Points by Sheraton Memphis East ââ¬â Opening December 9, 2010 Texas Austin W Austinà ââ¬â Openingà December 09, 2010 Galveston Four Points by Sheraton Galvestonà ââ¬â Openedà September 24, 2010 Houston Four Points by Sheraton Houston Hobby Airportà ââ¬â Openingà December 01, 2010 Houston The Westin Houston, Memorial Cityà ââ¬â Openingà March 03, 2011 Virginia Winchester Aloft Winchesterà ââ¬â Openedà June 04, 2010 Canada Alberta Calgary Four Points by Sheraton Calgary Airportà ââ¬â Openedà May 06, 2010 EdmontonFour Points by Sheraton Edmonton West ââ¬â Opening December 1, 2011 Red Deer Sheraton Red Deer Hotel ââ¬â Opening January 27, 2011 Ontario Niagara Falls Four Points by Sheraton Niagara Fal ls Fallsviewà ââ¬â Openedà April 22, 2010 Saskatchewan Saskatoon Four Points by Sheraton Saskatoonà ââ¬â Openedà July 22, 2010 Mexico Campeche Campeche The Westin Campeche Resort & Spa, Campeche ââ¬â Opening June 1, 2011 Chihuahua Chihuahua Aloft Chihuahua ââ¬â Opening January 1, 2011 Federal District Mexico City The Westin Santa Fe, Mexico Cityà ââ¬â Openedà August 05, 2010 Santa Fe W Santa Fe, Mexico ââ¬â Opening March 31, 2013 Jalisco GuadalajaraThe Westin Hotel Guadalajara, Guadalajara, Mexico ââ¬â Opening June 1, 2011 Quintana Roo Puerto Juarez The St. Regis Kanai Resort, Riviera Maya ââ¬â Opening March 31, 2014 Riviera Maya W Kanai Retreat, Riviera Maya, Mexico ââ¬â Opening March 31, 2014 Africa Algeria Oran Le Meridien Oran Hotel & Convention Centreà ââ¬â Openingà April 01, 2011 Egypt Cairo Le Meridien Cairo Airportà ââ¬â Openingà March 31, 2012 St. Regis Hotel Cairoà ââ¬â Openingà September 01, 2014 W Ca iro ââ¬â Opening January 1, 2016 Libya Tripoli Four Points by Sheraton Tripolià ââ¬â Openingà November 15, 2010 Sheraton Tripoli Hotelà ââ¬â Openingà September 01, 2012 Mauritius Le MorneThe St. Regis Mauritius Resortà ââ¬â Openingà June 01, 2011 Morocco Marrakech W Marrakech Hotelà ââ¬â Openingà December 01, 2011 Nigeria Lagos Lagos Four Points by Sheraton Lagosà ââ¬â Openedà September 15, 2010 Le Meridien Ikoyi Towers ââ¬â Opening January 1, 2013 [pic] Asia Pacific China Anhui Hefei Four Points by Sheraton Hefei, Shushan ââ¬â Opening January 1, 2014 The Westin Hefei Baoheà ââ¬â Openingà December 23, 2010 Beijing Beijing Sheraton Beijing Dongcheng Hotelà ââ¬â Openingà May 01, 2011 W Beijing ââ¬â Chang'an ââ¬â Opening January 1, 2014 Chongqing Chongqing The Westin Chongqing Liberation Squareà ââ¬â Openingà October 01, 2011 FujianFuzhou The Westin Fuzhou Minjiangà ââ¬â Openingà December 22, 20 10 Xiamen The Westin Xiamenà ââ¬â Openingà September 30, 2011 Guangdong Foshan Aloft Nanhai-Foshanà ââ¬â Openingà January 01, 2011 Guangzhou Sheraton Guangzhou Hotelà ââ¬â Openingà January 01, 2011 Sheraton Huadu Resortà ââ¬â Openingà April 01, 2011 The Westin Pazhouà ââ¬â Openingà February 28, 2011 W Guangzhouà ââ¬â Openingà July 01, 2011 Aloft Guangzhou University Parkà ââ¬â Openingà May 01, 2012 Heshan Four Points by Sheraton Guangdong, Heshanà ââ¬â Openingà October 01, 2012 Huizhou Sheraton Bailuhu Resort, Huizhouà ââ¬â Openingà January 01, 2012 QingyuanSheraton Qingyuan Lion Lake Resortà ââ¬â Openingà June 01, 2012 Zhanjiang Sheraton Zhanjiang Hotelà ââ¬â Openingà July 01, 2011 Zhongshan Sheraton Zhongshan Hotelà ââ¬â Openedà August 10, 2010 Zhuhai Sheraton Zhuhai Hotelà ââ¬â Openingà January 01, 2015 Zhuhai The St. Regis Zhuhai ââ¬â Opening June 30, 2015 Hainan Haikou Th e Westin Haikouà ââ¬â Openingà June 01, 2012 Sanya Sheraton Sanya Haitang Bay Resortà ââ¬â Openingà September 30, 2012 Sheraton Sanya Tufu Bay Resortà à ââ¬â Openingà October 01, 2013 The Malus Resort, Sanyaà ââ¬â Openingà September 30, 2012 The St. Regis Sanya Yalong Bay Resortà ââ¬â Openingà November 01, 2011 Wanning CityFour Points by Sheraton Shenzhou Peninsulaà ââ¬â Openingà December 31, 2010 Sheraton Shenzhou Peninsula Resortà ââ¬â Openingà December 31, 2010 Heilongjiang Daqing Sheraton Daqing Hotelà à ââ¬â Openingà June 01, 2013 Henan Kaifeng Four Points by Sheraton Kaifengà ââ¬â Openingà January 01, 2013 Luohe Four Points by Sheraton Luoheà ââ¬â Openingà May 01, 2012 Zhengzhou Aloft Zhengzhou Shangjieà ââ¬â Openingà January 01, 2012 Aloft Zhengzhou Zhengdong New District ââ¬â Opening January 1, 2014 Le Meridien Zhengzhouà ââ¬â Openingà January 01, 2012 Sheraton Zhengzhou H otelà ââ¬â Openingà January 01, 2013 HubeiWuhan The Westin Wuhan Wuchangà ââ¬â Openingà June 01, 2013 Jiangsu Changzhou Sheraton Changzhou Wujin Hotelà ââ¬â Openingà July 01, 2012 Jiangyin Sheraton Jiangyin Hotelà ââ¬â Openingà November 01, 2010 Lianyungang Four Points by Sheraton Lianyungangà ââ¬â Openedà April 28, 2010 Nanjing The Westin Nanjingà ââ¬â Openingà January 28, 2011 Suzhou Four Points by Sheraton Taicangà ââ¬â Openedà June 30, 2010 Wuxi Sheraton Wuxi Binhu Hotelà ââ¬â Openedà August 27, 2010 Yancheng Aloft Yanchengà ââ¬â Openingà January 01, 2013 Yangzhou Four Points by Sheraton Yangzhou Hanjiang ââ¬â Opening July 1, 2013 ZhenjiangSheraton Zhenjiang Hotelà à ââ¬â Openingà June 01, 2013 Jiangxi Nanchang Sheraton Nanchang Hotelà ââ¬â Openingà January 01, 2012 Liaoning Dalian Aloft Dalianà ââ¬â Openingà December 01, 2013 Sheraton Dalian Xinghai Hotelà ââ¬â Openingà July 31, 2011 The Chengbao Hotel, Dalianà ââ¬â Openingà January 01, 2014 Macau Cotai Sheraton Macao Hotel, Cotai Stripà ââ¬â Openingà November 01, 2011 Shaanxi Xian Sheraton Xian Da Ming Gong Hotelà ââ¬â Openingà December 31, 2011 The Westin Xianà ââ¬â Openingà October 01, 2011 Shandong Qingdao Four Points by Sheraton Qingdao, Chengyangà ââ¬â Openingà January 01, 2012Four Points by Sheraton Qingdao, Jiaonanà ââ¬â Openingà January 01, 2012 Sheraton Qingdao Hotelà ââ¬â Openingà December 01, 2012 Tai'an Four Points by Sheraton Taiââ¬â¢anà ââ¬â Openingà November 10, 2010 Weifang Four Points by Sheraton Weifangà ââ¬â Openingà June 30, 2013 Yantai Aloft Haiyangà ââ¬â Openingà January 01, 2013 Sheraton Yantai Golden Beach Resortà ââ¬â Openingà March 01, 2011 Shanghai Shanghai Sheraton Shanghai Hongkou Hotelà ââ¬â Openingà December 01, 2010 Twelve at Hengshanà ââ¬â Openingà February 0 1, 2012 W Shanghai ââ¬â The Bundà ââ¬â Openingà January 01, 2014 Shanxi Taiyuan The Westin Taiyuanà ââ¬â Openingà July 01, 2012Sichuan Chengdu The St. Regis Chengduà ââ¬â Openingà January 01, 2014 Tianjin Tianjin Sheraton Tianjin Binhai Hotelà ââ¬â Openingà October 15, 2010 The Astor Hotel, Tianjinà ââ¬â Openedà August 28, 2010 The St. Regis Tianjinà ââ¬â Openingà October 01, 2011 Tibet (Xizang) Lhasa The St. Regis Lhasa Resortà ââ¬â Openingà November 15, 2010 Yunnan Jinghong Sheraton Xishuangbanna Hotelà ââ¬â Openingà January 01, 2013 Zhejiang Hangzhou Sheraton Hangzhou Wetland Park Resortà ââ¬â Openingà May 31, 2011 Huzhou Sheraton Huzhou South Tai Lake Resortà ââ¬â Openingà January 01, 2012 Ningbo The Westin Ningboà ââ¬â Openingà July 01, 2011Pinghu The Westin Nine Dragon Hill Resort, Zhejiangà ââ¬â Openingà March 31, 2012 Taizhou Four Points by Sheraton Yuhuanà ââ¬â Openingà July 01, 2012 Wenzhou Sheraton Wenzhou Hotelà ââ¬â Openingà December 18, 2010 Wenzhou The Westin Wenzhouà ââ¬â Openingà January 01, 2012 India Andhra Pradesh Visakhapatnam Four Points by Sheraton Visakhapatnamà ââ¬â Openingà March 01, 2011 Sheraton Visakhapatnam Seaview Resortà ââ¬â Openingà July 01, 2011 Gujarat Ahmedabad Aloft Ahmedabad, SG Roadà ââ¬â Openingà January 01, 2011 Haryana Gurgaon The Westin Gurgaon, New Delhià ââ¬â Openedà October 01, 2010 Karnataka BangaloreSheraton Bangalore Hotel at Brigade Gatewayà ââ¬â Openingà March 01, 2011 Bengaluru Aloft Bengaluru Cessna Business Parkà ââ¬â Openingà June 01, 2013 Aloft Bengaluru Whitefieldà ââ¬â Openedà August 15, 2010 Mysore Sheraton Mysore Hotelà ââ¬â Openingà October 01, 2012 Maharashtra Lonavala Le Meridien Lonavala Resortà ââ¬â Openingà July 01, 2013 Mahabaleshwar Le Meridien Mahabaleshwar Resort & Spaà ââ¬â Openingà Januar y 01, 2013 Pune Four Points by Sheraton Pune, Nagar Roadà ââ¬â Openingà December 01, 2010 Punjab Amritsar Sheraton Amritsar Hotelà ââ¬â Openingà December 01, 2013 Chandigarh Aloft Chandigarh Zirakpurà ââ¬â Openingà June 01, 2011Sheraton Chandigarh Hotelà ââ¬â Openingà September 01, 2012 Rajasthan Jaipur The Westin Jaipur Infotech Cityà ââ¬â Openingà December 01, 2012 Udaipur Sheraton Udaipur Palace Resort & Spaà à ââ¬â Openedà August 01, 2010 Tamil Nadu Chennai Aloft Chennai, OMR ââ¬â IT Expresswayà ââ¬â Openedà July 01, 2010 Coimbatore Aloft Coimbatore Singanallurà ââ¬â Openingà March 01, 2011 West Bengal Kolkata The Westin Kolkata Rajarhatà ââ¬â Openingà December 01, 2012 Indonesia Bali Bali Sheraton Bali Kuta Resortà ââ¬â Openingà January 01, 2013 Seminyak W Retreat & Spa Bali ââ¬â Seminyakà ââ¬â Openingà December 15, 2010 Japan Miyagi SendaiThe Westin Sendaià ââ¬â Openedà Au gust 01, 2010 Osaka Osaka The St. Regis Osakaà ââ¬â Openedà October 01, 2010 Malaysia Kuala Lumpur The St. Regis Kuala Lumpurà ââ¬â Openingà November 01, 2014 Sandakan Four Points by Sheraton Sandakanà ââ¬â Openingà October 15, 2011 New Caledonia Bourail Sheraton New Caledonia Bourail Resort & Spaà ââ¬â Openingà January 13, 2013 Singapore Singapore W Singapore ââ¬â Sentosa Coveà ââ¬â Openingà April 30, 2012 South Korea Seoul Sheraton Seoul D-Cube City Hotelà ââ¬â Openingà September 01, 2011 Taiwan Taipei Le Meridien Taipeià ââ¬â Openingà November 01, 2010 W Taipeià ââ¬â Openingà February 14, 2011 ThailandAmphur Koh Samui Bangkok Aloft Bangkok ââ¬â Sukhumvit 11à ââ¬â Openingà April 01, 2011 Bangkok Four Points by Sheraton Bangkok, Sathornà ââ¬â Openingà November 01, 2011 Four Points by Sheraton Bangkok, Sukhumvit 15à ââ¬â Openingà November 15, 2010 Le Meridien Suvarnabhumi Golf Resort & Sp aà ââ¬â Openingà December 01, 2011 The St. Regis Bangkokà ââ¬â Openingà January 15, 2011 W Bangkokà ââ¬â Openingà May 01, 2012 Koh Samui W Retreat Koh Samuià ââ¬â Openingà November 01, 2010 Phuket Four Points by Sheraton Phuket, Panwaà ââ¬â Openingà March 01, 2011 The Westin Siray Bay Resort & Spa, Phuketà ââ¬â Openedà August 01, 2010 VietnamCam Ranh Bay The Westin Cam Ranh Resort & Spaà ââ¬â Openingà June 01, 2012 Ho Chi Minh City Le Meridien Saigonà ââ¬â Openingà July 01, 2012 [pic] Central & South America Argentina Buenos Aires Buenos Aires The St. Regis Buenos Aires ââ¬â Opening June 30, 2014 Chile Villarrica Villarrica Park Lake Hotel & Spa, Villarrica ââ¬â Opening December 1, 2010 Colombia Bogota Aloft Bogota Airport ââ¬â Opening January 1, 2012 Cartagena Sheraton Cartagena ââ¬â Opening March 31, 2012 Panama, Republic of Panama City The Westin Panama ââ¬â Opening September 1, 2012 The Westin Pl aya Bonita, Panamaà ââ¬â Openingà October 01, 2011 Peru CuscoPalacio del Inkaà ââ¬â Openingà June 01, 2011 Lima The Westin Libertador Limaà ââ¬â Openingà May 01, 2011 Urubamba Tambo del Inka Resort & Spa, Valle Sagradoà ââ¬â Openedà May 04, 2010 [pic] Europe Zaporozhye Four Points by Sheraton Zaporozhye ââ¬â Opening June 1, 2011 Austria Hof bei Salzburg Schloss Fuschl Resort & Spa, Fuschlsee-Salzburgà ââ¬â Openedà May 05, 2010 Belgium Brussels Aloft Brussels Schumanà ââ¬â Openedà September 01, 2010 France Paris W Paris ââ¬â Operaà ââ¬â Openingà July 01, 2011 Germany Hamburg The Westin Hamburgà ââ¬â Openingà July 01, 2012 Greece Athens W Athens Astir Palace Beachà ââ¬â Openingà April 01, 2012 Costa NavarinoThe Romanos, Costa Navarinoà ââ¬â Openedà May 20, 2010 The Westin Resort, Costa Navarinoà ââ¬â Openedà July 01, 2010 Italy Malpensa Sheraton Milan Malpensa Airport Hotel & Conference Cen treà ââ¬â Openedà October 01, 2010 Milan W Milanà ââ¬â Openingà May 01, 2012 Latvia Riga Sheraton Riga Hotel ââ¬â Opening December 1, 2013 Poland Mikolajki Sheraton Mazury Lakes Resortà ââ¬â Openingà December 01, 2013 Portugal Algarve The Westin Verdelago Beach, Spa & Golf Resort, Algarve ââ¬â Opening January 1, 2013 Russia Rostov-on-Don Sheraton Rostov-On-Don Hotelà ââ¬â Openingà June 01, 2012 SochiSheraton Sochi Hotel ââ¬â Opening June 1, 2013 St. Petersburg W St. Petersburgà ââ¬â Openingà March 01, 2011 Switzerland Verbier W Verbier Retreat ââ¬â Opening January 1, 2013 Turkey Ankara The Luxury Collection Hotel, Ankara ââ¬â Opening January 1, 2011 United Kingdom England London Aloft London ExCeL ââ¬â Opening January 1, 2012 W London ââ¬â Leicester Squareà ââ¬â Openingà February 14, 2011 Middle East Jordan Amman W Amman Hotelà ââ¬â Openingà July 01, 2013 Aqaba Al Manara, Aqabaà ââ¬â Openingà October 01, 2012 The Westin Saraya Aqabaà ââ¬â Openingà October 01, 2012 Pakistan Islamabad Sheraton Islamabad ââ¬â Opening January 1, 2012Sheraton Islamabad Golf City Resort ââ¬â Opening January 1, 2012 [pic] Qatar Doha Le Meridien Doha ââ¬â Opening January 1, 2012 The St. Regis Dohaà ââ¬â Openingà May 01, 2011 [pic] United Arab Emirates Abu Dhabi The St. Regis Abu Dhabi ââ¬â Opening January 1, 2013 The St. Regis Saadiyat Island ââ¬â Opening October 1, 2011 The Westin Hotel & Spa, Abu Dhabi ââ¬â Opening October 1, 2011 W Abu Dhabi ââ¬â Opening January 1, 2012 Ajman The Ajman Palace, a Luxury Collection Hotel ââ¬â Opening October 1, 2012 Appendix 2: Article Starwood Hotels and Resorts Ranks No. 1 on iSixSigma's Best Places to Work ListStarwood Hotels and Resorts Ranks No. 1 on iSixSigma's Best Places to Work List FOR IMMEDIATE RELEASE For more information, contact: |à Jessica Harper, Editor in Chief | |à 206-774-3685 | |à editor ial. com (at) isixsigma. com | Miami, Florida (February 3, 2010) ââ¬âà Starwood Hotels and Resorts, a global hospitality company with nearly 1,000 upscale properties worldwide, earned the No. 1 spot on the list of iSixSigma's Top 10 Best Places to Work for Six Sigma professionals at the iSixSigma Live!Summit today in Miami. ââ¬Å"Starwoodââ¬â¢s commitment to providing challenging cross-departmental opportunities for continuous improvement personnel, along with its policy of promoting Black Belts from within, truly makes it one of the premier companies for Six Sigma practitioners,â⬠said Jessica Harper, editor of iSixSigma. Katie Barry, associate publisher of iSixSigma, presented the award to Brian McGuire, senior director of Hotel Operations and Six Sigma for Starwoodââ¬â¢s North America Division. Starwood ââ¬â which owns some of the most recognizable hotel brands in the world, including Sheraton, Westin, W, St.Regis, The Luxury Collection and Le Meridien â⬠â was the first hospitality chain to launch a formal Six Sigma program, back in 2001. Today, Starwood is in the process of rolling out a Lean Six Sigma program to all of its properties worldwide. Companies on the Top 10 list, announced in December 2009, had to meet the highest standards for providing an outstanding Six Sigma program, culture, training, compensation, recognition and job satisfaction for employees. Making a repeat showing on iSixSigmaââ¬â¢s second-annual Top 10 list was 2008ââ¬â¢s overall winner McKesson Corp. , which earned the No. 2 spot for 2009.Other returning companies included Xerox Corp. (No. 3) and Vought Aircraft Industries (No. 5). Reflecting the growth of Six Sigma in healthcare systems, half of the companies on the list are involved in the pharmaceutical or healthcare provider industries (McKesson, Pfizer, Merck, Piramal Healthcare and Cardinal Health). Highlights of Starwood's top-rated Six Sigma program, as well as short profiles of the other nin e finalists, will be published in the March/April 2010 issue of iSixSigma Magazine. Here are the rankings of the Top 10 list of iSixSigma's 2009 Best Places to Work: 1. Starwood Hotels and Resorts (North America Division) . McKesson Corp. 3. Xerox Corp. 4. Ecolab Inc. 5. Vought Aircraft Industries Inc. 6. Pfizer Inc. 7. Merck & Co. Inc. 8. Piramal Healthcare Ltd. 9. Cardinal Health Inc. 10. Computacenter AG & Co. oHG iSixSigma will be accepting nominations later this year for the 2010 Best Places to Work list. Last modified on Sunday, 28 February 2010 04:49 REFERENCES: o http://www. referenceforbusiness. com/history2/82/Starwood-Hotels-Resorts-Worldwide-Inc. html o http://www. isixsigma. com/index. php? option=com_k2&view=item&id=802:starwood-hotels-and-resorts-ranks-no-1-on-isixsigmas-best-places-to-work-list&Itemid=157 o http://www. ospitalitynet. org/news/4007061. html o http://www. corporate-ir. net/ireye/ir_site. zhtml? ticker=hot&script=410&layout=6&item_id=149848 o http://www . starwoodhotels. com/corporate/directory/new-hotels/all/map. html? sortType=region o http://www. businessweek. com/innovate/content/aug2007/id20070830_103596. htm o http://www. businessweek. com/magazine/content/07_41/b4053096. htm o http://www. sixsigmacompanies. com/archive/six_sigma_at_starwood_hotels_amp_resorts. html o http://www. starwoodhotels. com/sheraton/careers/paths/description. html? category=200000304
Thursday, August 29, 2019
Black Cinema - Carmen Jones Essay Example | Topics and Well Written Essays - 500 words
Black Cinema - Carmen Jones - Essay Example She was compared to another tragic Hollywood heroine, Marilyn Monroe-so glamorous was her image and turbulent was her life. ââ¬Å"In 1954, she won the lead role in the movie that would make her a star-Carmen Jones- a lavish musical based on the nineteenth-century French opera Carmen by Georges Bizet that tells the story of a beautiful but fickle gypsy girl whose seductive ways lead to tragedy.â⬠(Carmen Jones....) This role came to her lot on the basis of her sex-appeal. When she was not selected in her first audition, she practiced the intended role to perfection with an authentic-sounding southern accent, her tight skirt and low-cut blouse exhibited her feminine assets, she tousled her hair, the make up was brilliant and the result was obvious. She made the perfect character and won the heart of the director personally as well, though the liaison ended on an unfortunate note. The movie was a stupendous commercial success, Dorothy became the toast of Hollywood, reporters, publishers, photographer vied with each other to describe this black sex-bomb, and Life Magazine described her as one of the most beautiful women in America. Love, passion, betrayal and tragedy marked Carmen Jones which is an adaptation of Bizets legendary opera, which Dorothy plays to perfection. Her extraordinary beauty, and tremendous sex appeal is the object of desire of many men. Carmen successfully traps an army officer, he succumbs to her physical charms and forsakes the sweetheart to whom he is engaged. In the 1950-1960s Hollywood was sill plagued with racism and no black-woman would think of securing the lead role. Minor domestic and subservient roles came to their lot. Notwithstanding the maiden success of Carmen Jones, the producers and studio bosses refused to accept African American actresses for roles other than domestic servants, tramps and seductresses. In such a situation, the lusty young woman Dorothy
Wednesday, August 28, 2019
Emotional responds Assignment Example | Topics and Well Written Essays - 500 words
Emotional responds - Assignment Example It will make the customer inquisitive to understand the product on offer and if what the customer needed, is on offer. The website displays bags with names on them to allow the users learn the names of their favourite products. Since shopping online requires trust, EBags website like many sites has included its compliance to website securities. Unlike many websites, EBags has included the number of customer reviews in its archives, number of shoppers online, and the total of bags shipped to date to raise the confidence of shoppers. The plot in EBags website is designed in a way that the audience feels emotionally attached on opening the website. The user identifies with the savings, advanced travel design bags, the seasonââ¬â¢s best picks in the web. In disbelief, the user will browse through immediately to confirm the prices, the offers, and the products. From the number of good reviews from customers, the user will identify with the customers and make a sale. Additionally, the website has relevant information to a sale and the users have the right to manoeuvre the website with their own pace. This is an internet-based travel website based in the US, which books airline tickets, hotel reservations, car rentals, cruises, and vacation packages to various attraction sites. The main challenge that Expedia poses to its users is in finding a reward for their search. The customer has an option to earn double nectar points after selecting one of the hundreds deals for fall getaway. Additionally, a user has several options to select from the website, which can make him come back to evaluate the savings he would make. For instance, there is an option for a user to either book a flight, hotel, or cars separately, or book a combination of a hotel and a flight. A user who had previously booked flight and hotel separately would come back and try to make some savings on booking the two together. Like many other sites,
Tuesday, August 27, 2019
Mark Rothko - Contradiction between flatness and depth Research Paper
Mark Rothko - Contradiction between flatness and depth - Research Paper Example The essay "Mark Rothko - Contradiction between flatness and depth" discusses the art of Mark Rothko. In 1923, he went to visit one of his friends at the Art studentsââ¬â¢ league in New York where he got the opportunity to see students sketching. This really impressed him and later he decided to enroll in a school of design. One of the instructors that he met was artist Arshile Gorky. Out of the passion he had for art, he undertook other classes at the Art Students League. At the time, painters in New York were having many shows to display their artistic expressions and this largely helped Rothko as an artist. Rothko had his first art gallery show in the contemporary art gallery in New York. He displayed fifteen paintings that were mostly portraits and some drawings that were all oil based paintings. ââ¬Å"The tenâ⬠was a group that was formed by some artists including Mark Rothko during the late 1935. Their main mission was to object the alleged equivalence of literal painti ng and American painting. At this time his art started to evolve and he came to the conclusion that his paintings will be influenced by symbols and mythological fables and it became more evident in his later works. This made him gain a reputation amongst people his age and also those who had an eye for art in terms of painting. He then later on changed his works from mythological forms and representations to the use of rectangular smooth fields of light and color. From 1946, Mark Rothko came up with a number of artistic expressions.
Monday, August 26, 2019
Managerial accounting Essay Example | Topics and Well Written Essays - 2250 words
Managerial accounting - Essay Example The essay will also look at the role played by management accountants today and assess whether this is relevant to modern day business requirements. Management accounting is concerned with identification, measurement, analysis and communication of information necessary to help an organization achieve its objectives. Management accountants are usually senior managers in a company and have the responsibility of supervising junior accounting staff who deal with basic accounting for the firm. Unlike financial accountants, managerial accountants prepare and analyze data for purposes of deacon making within the organization (De Loo, Verstegen, and Swagerman, 2011). Financial accountants on the other hand prepare data and financial statement for third parties such as shareholders. Changes in the traditional role of management accountants has been necessitated by developments within the business environment such as changes in consumer preferences, technological changes, socio-economic changes and volatile political environment. In this scenario, businesses and organizations have had to reorganize themselves in order to responds to changes in the external environment (Scapens and Jazayeri, 2003). This reorganization involves examining the significance of various departments and employees in relation to modern day business requirements. Management accounts have faced strong challenges over the years over whether they deserve to be part of contemporary business structures. Such pressures were significant in driving changes within the managerial accountantsââ¬â¢ role that have made the position relevant today. This paper will start by examining the traditional roles that management accountants play in organizations. The essay will further look at the changes that have taken place in modern day organization and the difficulties that traditional accountants encounter in executing their traditional roles. The
Sunday, August 25, 2019
White-collar crimes Research Paper Example | Topics and Well Written Essays - 1250 words
White-collar crimes - Research Paper Example The entities that have been given the mandate to investigate the occurrence of white-collar crimes include the Securities and Exchange Commissions and the FBI. The most common white-collar crimes include embezzlement, fraud, money laundering, and corporate fraud. It is of increased importance to comprehend the different forms of white-collar crimes so as to understand how they fit in this crime category. Embezzlement is described as misuse of funds while fraud is the misrepresentation of financial investment information. Additionally, money laundering is one of the most serious crimes and is described as giving a legitimate source to funds that have been obtained through means such as embezzlement implying that these crimes can at times be connected. Lastly, corporate fraud can be said to be illegal and dishonest crimes that may be committed by an executive or a company employee mostly dealing with money. This therefore explains how white-collar crimes are not related to violence and that the main individuals committing them are those holding respectable positions and those who have high social status (Gottschalk, 2010). The term white-col lar crime was coined to relate this crime to the individuals who commit it. It is committed by individuals holding the white-collar employment positions. Some of the white-collar crimes are not easy to prosecute due to the difficulties presented by the individuals who committed them with respect to using sophisticated means to hide the traces of their crimes. These crimes cause countries to lose huge sums of money, which is mostly discovered if some of the disbursed funds cannot be accounted for. It can also be suspicious when the sum of money allocated for a specific project is unreasonably high as compared to the size of the project financially. Such suspicions usually lead to white-collar crime investigation and prosecution mostly of the individuals holding the positions
Saturday, August 24, 2019
Connection journal about nutrient cycling Assignment
Connection journal about nutrient cycling - Assignment Example Meanwhile, biotic components may refer to various staff or personnel who takes up the nutrients or ideas for publication. Now that we are quite familiar to the connection that we established, let us take nutrient cycling inside the magazine office. Ideas are always present in the atmosphere, just like nitrogen. Ideas can be converted into functional ideas with the help of creative staff. It is comparable to the role of nitrogen-fixing bacteria that converts nitrogen to nitrates. Next, the creative director takes in the ideas of the creative staff and forms the cover and photo concepts. The same goes through with the cycle when plants take in nitrogen and form proteins. The next level of hierarchy goes to the managing director who is constantly in contact with the creative director and consumes the proteins formed within a span of time. In the absence of both the creative and managing director, the tasks may not be completed and eventually phase-out. When both plants (creative director) and animals (managing director) die or become absent in the process, proteins (final ideas) formed decompose into nitr ogen in atmosphere. In this case, the role of the editor-in-chief to oversee the whole process takes effect until the editor-in-chief establish constant contact again with the creative and managing directors or until the cycle starts
Friday, August 23, 2019
Struggle & Survival Essay Example | Topics and Well Written Essays - 500 words
Struggle & Survival - Essay Example In addition, they were the means of spreading of ideas across systems of communication. Moreover, the creation and development of European settler societies greatly transformed the lives of these people both negatively as well as positively (11). The society during the European colonization of America was an irregularly delicate structure. The establishment of European settler societies brought about changes in lifestyle for instance the issue of town living as a form of living a civilized life. Other settlers arrived in America with the hope of reinstating a structure of society that they deemed was appropriate in Western Europe. As a result, armed disagreement with the Native Americans offered a strong inducement for integration as did the occasionally threatening peculiarity of the American environment. However, shortly, the compelling forces in New World civilization acted as a prevailing corrosive on the common standards and forms of behaviour of the European settlers, both in the borders and inside the colonial cities and towns (17). The European perceptions of personal property and the adverse exploitation of the environment for commercial purposes were great deterrents to communal modes of behaviour. Nevertheless, the Indian ways of life and culture offered a resilient foundation for societal cohesion. Among African slaves, integration and cohesion occurred in terms of religious affiliations than in open struggle. In addition, there were several chances for grouping integration with the strongly administered social order of plantation, household and mine. This provided the African slaves with a good ground of interaction and modification of their behaviour. These people learned various aspects of life, which they incorporated in their daily activities (18). The collective foundation of the community remained integral in the Native American civilizations and to a smaller extent even among the
Political Issue Essay Example | Topics and Well Written Essays - 1000 words
Political Issue - Essay Example Because of the Cold War period and the uncertainties it brought to the American citizens, the administrations supposed it was essential to stiffen down and take control (Hoffman, 2012). To do this, they called for more controls to the executive subdivision. The political ideology of the Americans vary on the classical liberalism; consequently, the ideas in most cases are alike. For instance, a bigger population of the United States believes in limited government, the perfect market, and individual freedom. On particular occasions, the two major political parties in the United States tend to have a controversial opinion from one another whereby one tend to lean to the right while the other lean to the left. There can also be a case in which the issues emanate in a particular party, for instance, the Democrat party having the problem amongst its members. In America, political scientist organizes the political ideologies with respect to how they affect the political government in the country. The liberalism and the conservatives always represent the two ends of the political situations in America. American liberalism posits that the state is supposed to act so as to bring the equality amongst the citizens. Traditionally, the liberal clust er has been working towards the civil rights of the Americans and the minority group. Conservatives have always come out stronger in defending the government than the liberalism. However, in the late twentieth-century liberalism and conservatism in strengthening the military status of American and more often than not, they got involved in the war. For instance in 1960s, the American president, John F. Kennedy increased the spending so as to strengthen the security while Lyndon Johnson on the other side of the ideology played a significant role in Vietnam War. The American conservatism contends that the primary duty of the
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